Infomercial Speech Paradigm

Name ________________________________

CONTENT GRADE __________________ (MAJOR SPEECH GRADE)

Time _______________ (15 POINTS)

You must speak 4 minutes to receive these points.

INTRODUCTION_____________(10 POINTS)

__________/10 Intro gains audience attention and creates interest.. Includes a clear and precise thesis statement.. Major ideas were forecasted.

Analysis (Motivated Sequence) _______________ (20 POINTS)

________ / 4 ATTENTION - Tell the audience what the product is, perhaps the background to

the product. Get the audience interested in your product.

________ / 4 NEED - Identify why we need the product.

________ / 4 SATISFACTION - Explain how your brand is the best.

________ / 4 VISUALIZATION - Show the audience how the product works.

________ / 4 ACTION - Give details to the audience on how the product can be purchased

including price, phone-number, additional items etc.

IV. SUPPORT MATERIAL _______________ (15 POINTS)

__________/ 3 quotes from 3 different sources (no more than 1 from an encyclopedia) were

given and the source was identified at the time that the quote was given. You

must have turned in your highlighted support material prior to giving the

speech to receive these points.

IV. CONCLUSION _______________(5 POINTS)

__________/5 Thesis is restated and speech is summed up. Provides a link back to

introductory comments.

V. VISUAL AID ________________ (35 POINTS)

The aids must be shown during your presentation. It must be well rehearsed!!!!!!

Make sure: The aid is large enough to be seen or loud enough to be heard. The aid contributes

to the idea being presented. Don’t stand in front of the aid. Talk to the listeners, and not to the

visual aid. You must use the aid and show how the product works. This is very

important in regards to the total content grade. Remember Murphy’s Law

SKILL GRADE _________________ (MAJOR SPEECH GRADE #2)

You must speak at least 3 minutes to get any skill grade points!!!!

Time _______________ (15 POINTS)

You must speak 4 minutes to receive these points.

NONVERBAL SKILLS _______________ (45 POINTS)

__________ /5 Stance and Posture

__________ /11 Gestures

__________ /9 Appearance Must be dressed professionally. No jeans, t-shirt

flip - flops, If selling athletic you may wear athletic gear but

regardless you must be dress code compliant.

__________ /10 Eye Contact You must look at all members of the audience. If

you are using a video method to show you presentation then

you must not appear to be reading the material.

__________ /10 Facial Expression (Does the face express the intent of the

speech? Does the face show enthusiasm?

II. VERBAL SKILLS _______________ (33 POINTS)

__________ /9 Appropriate Volume, Rate, and use of pauses

__________ /10 Pitch/Intensity/Inflection & Emphasis (Does the voice give us

the speaker credibility necessary to initiate persuasion? Does

the speaker use enthusiasm throughout the infomercial? Does

the speaker make us want to buy the product?

__________ /14 Conversational Style Does it sound as if you know and

understand you speech? Do you have a sincere desire to

communicate or are you just giving data? Is it fluent? (no

teenbonics, um’s, uh’s, and, like etc)

III. Word Usage _______________ (7 Points)

Do you use words correctly? (Articulation and Pronunciation)