Persuasion

Note Outline

Bender

Terms:

Motivation An incentive to believe or act in a certain way

Persuasion Intentional communication designed to produce a change in

attitudes or behavior.

I. Purpose

A. Change attitude or behavior

B. Reinforce attitude or behavior

C. Create attitude or behavior

II. How to motivate

A. Maslow’s Hierarchy of Needs

B. Strategy within speech

III. Speech Itself

A. How to pick a topic

B. Structure

1. Introduction

AGD – must be enthusiastic

TTTT – must have one

Thesis – not like informative but still there

Forecast – not like informative but still there

2. Body – Motivated Sequence

I. Attention

II. Need

III. SVA

3. Conclusion

C. Requirements and due dates

D. Grade Rubric